Book From Louis to Vuitton - ASSOULINE

With its Damier-inspired slipcase and bright yellow cover, From Louis to Vuitton opens the doors to the fascinating world of Louis Vuitton and tells its story—from its beginnings to the present day—in a unique visual chronicle. More than 400 images and 54 carefully selected terms (a tribute to the founding year 1854) guide readers through the world of the brand in thematic chapters. The book can be read in any order, inviting readers on an inspiring journey of discovery.

From Louis to Vuitton explores the connection between innovation and tradition, the House's iconic creations, the legendary workshop in Asnières, and the influential contributions of its artistic directors. The narrative begins with the young Louis Vuitton, who left his home village of Anchay in the French Jura at the age of fourteen to go to Paris – where he became a symbol of French elegance and the spirit of travel.

Page by page, the book traces this extraordinary story, showcasing Louis Vuitton boutiques as architectural masterpieces and places where craftsmanship, fashion, leather goods, accessories, watches, jewelry, and fragrances come together. It pays tribute to the creative visions of the personalities who have shaped the House over the decades.

In addition, the work celebrates the house's love of travel – by land, sea, and air – and highlights Louis Vuitton's commitment to sustainability as part of the "Committed Journey" initiative, as well as its close ties to sports and culture, including partnerships with the America's Cup and Formula 1, and exhibitions around the world.

The book's slipcase has been deliberately designed to be narrower than the volume itself – a sophisticated design statement that symbolizes the dynamism of the title and arouses anticipation for opening it.

Author: Arthur Dreyfus
Publication date: November 2025